In front of Roppongi Hills, this car company was advertising their new product. You wonder, if cars are not selling so well in Japan, how many people would really want to buy a car like this?
Maybe rather than advertising in front of an entrance to a station, it may be better to promote the product in a CEO type magazine or with chauffeur associations or something more targeted.
For advertizing, targeted and effective are two words that come to mind.