Gucci’s Awkward Advertising

Gucci Advertising in Tokyo

Walking around any major metropolitan area you are bound to find advertising desire to be brash or at least get your attention. In Tokyo, it seems the marketing department at Gucci is attempting the same. However, in order to get people to buy your stuff, you want to appeal to them. Over the last few months the various adverts we have seen from Gucci are less appealing and more awkward. More artsy than something a shopper would want to buy or even mimic.

If you looked more closely one of the themes was a play on the Noah’s Ark story with models and animals on a deck of what looked like a ship. The recent campaign (above) seems to be a collaborative effort with animation character “Doraemon” with models wearing jeans and T-shirts.

The first look did not get your attention or appeal as stylish. Unfortunately it comes across as plain or maybe even sloppy. It maybe be time for Gucci to change their marketing strategy.

It’s strawberry season in Japan!

Strawberry Season- Matsubushi town in Saitama

It’s cold, usually just above zero degrees every day just like any Kanto plain (Greater Tokyo) area weather. For most places, berries are a June or July delight, but in Japan it’s January! Get our and enjoy a local strawberry farm. It’s the best time of the year for flavor

Welcome Dec 1st Winter!

Sunrise North of Tokyo

Welcome Winter! First day of the last month of 2020. What a weird year. Pandemic, plan-demic, scam-demic, we’ll find out soon enough.

Great to be alive and well! A prosperous Dec to you all!

A Local Casualty- Candy Shop Closed In Tokyo’s Nihonbashi

Once a bustling candy shop

The virus fears for Wuhan Corona Virus COVID-19 has taken its toll on small businesses in Japan. With just over 1/3 of the deaths this year that influenza had last year, it has definitely been overblown by the media and others who have sought to stoke virus fears.

Very sad to see all the businesses decimated by the fear. Recovery coming soon!