Instant Americans, Japan And Korea

We see many Korean and Japanese couples going to the US to birth their babies. It seems Hawaii is the favorite destination with many Japanese experienced. The motivation is to get their children US citizenship.

In Japan and Korea, you have to be born of Korean or Japanese parents to have the citizenship of that country. In the US it is called Birthright Citizenship. It looks like things might change. Check out the articles here.

Apple Expands It’s Software Business

Today, US time, Apple will be opening their App Store for Mac.

They’ve got it for the iPhone, iPads, and other iOS devices but this marks the first time you can buy apps for your OSX devices.

What are the implications?  Are they trying to control the market?  It seems they will certainly become the middleman.  Let’s see how it goes.

You can check out their store here.

Playing the Pirates Marketing Game

Disney has done an excellent job of creating a fad.  The Pirates of the Caribbean advert promoting there move demonstrates the marketing power they have.  They turned a theme park ride into a multi-million dollar brand.  Probably why we saw people wearing all sorts of clothing designed with skull and crossbones integrated in the material in 2010.  A bit morbid…

This advert in the subway stairwell in Ginza promotes the new movie and their website and probably costs them about $3000 USD.  It is promoting Pirates of The Caribbean 4- On Stranger Tides to be releases in March 2011.

It will be interesting to see how long this fad can hang on.  Evidently someone is buying it.