Street product campaigns in Japan 

Not sure how effective it is to get passers by to try on a pair of shoes.

We’ve heard of street campaigns and guerila marketing for brand awareness, but probably need to let the creative juices flow a bit more before doing “more of the same”.

I wonder if more of the same helps or hurts their brand?

(Pic from in front of Tokyo’s Roppongi Hills Tower complex)

 

The Joys Of Bluetooth

I enjoy bluetooth. When we first started talking about short distance wireless, you couldnt imagine what we have now. Keyboards, headsets, stereo speakers, the list goes on…

This morning I experienced a dying keyboard on Bluetooth. Looks something like this

Thhis is whatt a bluetooth keybooard lookk likke whhen it nneedds to be cchaargged.

Does this work better once it’s charged?  YES!