Category: Insights

Range is about 180km. It takes about 8 hours to charge on 200V. Strangely it has a little motor in the engine compartment

Walking around any major metropolitan area you are bound to find advertising desire to be brash or at least get your attention. In Tokyo, it seems the marketing department at Gucci is attempting the same. However, in order to get people to buy your stuff, you want to appeal to them. Over the last few months the various adverts we have seen from Gucci are less appealing and more awkward. More artsy than something a shopper would want to buy or even mimic.

If you looked more closely one of the themes was a play on the Noah’s Ark story with models and animals on a deck of what looked like a ship. The recent campaign (above) seems to be a collaborative effort with animation character “Doraemon” with models wearing jeans and T-shirts.

The first look did not get your attention or appeal as stylish. Unfortunately it comes across as plain or maybe even sloppy. It maybe be time for Gucci to change their marketing strategy.

It’s cold, usually just above zero degrees every day just like any Kanto plain (Greater Tokyo) area weather. For most places, berries are a June or July delight, but in Japan it’s January! Get our and enjoy a local strawberry farm. It’s the best time of the year for flavor

Welcome Winter! First day of the last month of 2020. What a weird year. Pandemic, plan-demic, scam-demic, we’ll find out soon enough.

Great to be alive and well! A prosperous Dec to you all!

Looking fantastic!

We’re healthy and well in Tokyo. Happy to have additional parking at the office!

Designed to fit in narrow places. Japan must have the thinnest vending machines in the world. There are more machines in country than any other country we’ve seen.